Diageo Renames U.S. Beer Business
U.K.-based brewer Diageo plc (DGE.L, DEO) said that it is changing the name of its U.S. beer business from Diageo-Guinness USA or DGUSA to Diageo Beer Company USA. Following several months of strategy work to help best position Diageo's U.S. beer business for the future, it was decided that the group's name should convey Diageo's brewing credentials and commitment to the broad category of premium beer. The name change will take effect within the coming weeks.
Moving forward, Diageo Beer Company USA will be increasing investment in the Smithwick's and Harp brands and also has a deep innovation pipeline for beer and flavored malt beverages.
As part of the renewed focus on its total U.S. beer portfolio, the company announced several inspired collaborations and exceptional new products. These include partnering with renowned drinks architect Steve Grasse to create a planned new-to-world crafted hard soda line called Quaker City Malting Co.; Launching a new Smirnoff Spiked Sparkling Seltzer line.; Planning a collaboration with beloved New York City celebrities Boomer Esiason and Craig Carton, hosts of New York's number one rated radio sports show, to create a new, limited release Smithwick's variant, to support a charitable partner. (dpa)
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