Rudolf Ölz Meisterbäcker GmbH & Co KG

As a family-run Austrian company, Ölz has successfully been making baked goods since 1938. 2013 was an exceptionally successful year, because just in time for the 75th anniversary of the company's foundation Austria's most popular bakery achieved record turnover figures and was thus able to consolidate its lead in the market. For doing so the Ölz brand proved to be a driver of growth in both international and domestic markets.

Ölz Meisterbäcker is the clear market leader and the most popular baked goods brand in Austria. Brand recognition is 96 % (cued). 8 out of 10 Austrian consumers buy Ölz products; more than two thirds regularly or even more.