JaNaLa Green UG (haftungsbeschränkt)

What motivates someone to give up their permanent full-time job and start a start-up in the unknown? In my case, I finally wanted to create a living space for my life's dream. foodimono is a matter close to my heart and I hope that I can also inspire and support other sports enthusiasts who follow a vegetarian or vegan lifestyle with my dishes. With my idea in my luggage, I ran from Pontius to Pilates until I could finally start my start-up in 2017.

I have been doing weight training for 10 years, train several times a week and know the challenges that a plant-based diet can bring with it, especially in muscle building. And who doesn't know about the problem in stressful everyday life, simply not having time to cook. At the same time I would not like to do without consciously and healthily nourish myself, which is however very difficult, if I do not cook evenly.

I don't want food that sounds as if it has been stirred together in the chemistry laboratory and I want ideal nutritional values so that I can achieve maximum performance during training. With this in mind, I have chosen only natural ingredients for my dishes, which, due to their functionality for optimal nutritional values, as well as their taste and appearance, were convincing.

What have I learned so far on my way to becoming a founder? A great deal. And that was actually rated as negative by a bank consultant, because I didn't know everything before! Meanwhile I really have to smile about it.

Well, as Ralf Dümmel so beautifully said "Finally a problem! Now I have a challenge". So if somebody tells you: That's not possible! Always remember: Those are his limits, not yours! So make it easy! You can do anything with passion, courage, discipline and know-how!

In this sense I wish you a lot of luck (because the rest can be earned) and of course a good appetite.