Flump Ltd.

Vegums started with two friends: John and Abdul, both plant-based pharmacists. They knew that a vegan or plant-based diet can lead to vitamin and mineral deficiencies. It can be difficult to get enough essential vitamins like B12, D, B6, selenium and iodine from a non-animal diet. This leads to the potential for serious health problems such as anaemia, fatigue, depression and poor metabolism.They had difficulty finding plant-based multivitamins, especially gummy bears, for their family. So they decided to use their pharmacological expertise and research non-animal vitamin ingredients to develop the ideal multivitamin for a vegan and plant-based lifestyle.

The result was the successful launch of the Multivitamin for Vegans in November 2018, which contains no animal ingredients (as certified by the Vegan Society), uses natural colours and flavours, and a pinch of natural cane sugar for sweetness. That's how Vegums got started.