Anniversary at Maspex: 80 years of Tymbark – 15 years of partnership with SIG Combibloc

Established brand for fruity liquid treats and pure love of life

15-Apr-2016 - Germany

The Maspex Wadowice Group, one of the biggest food manufacturers in Central and Eastern Europe, has reason to celebrate this year: the Group’s popular Tymbark brand is 80 years old. Since its beginnings in 1936, Tymbark has become synonymous with fruit in liquid form and love of life.

In the fruit juices and nectars segment, Tymbark brand products reign supreme at the top of the popularity scale among consumers in Poland – and in many other European countries as well. Krzysztof Pawiński, chairman of the board of the Maspex Wadowice Group: “Our Tymbark brand which – in its 80^th year, has now reached a remarkable age – is a strong pillar of our global corporate success. To achieve this market position and continue to grow in the future, we’ve invested heavily in our distribution channels and branding, and ensured that our manufacturing facilities are technically state-of-the-art. With the experienced team from SIG Combibloc, we have a reliable partner at our side”.

Tymbark juices and nectars have been available in aseptic carton packs from SIG Combibloc since 2001. To fill the beverages, Maspex now has a total of 10 SIG Combibloc filling machines in operation at three production plants. With these machines, Maspex fills the best-selling Tymbark 100% fruit and vegetable juices, nectars and juice drinks in combiblocSlimline, combiblocPremium, combifitPremium and combiblocMaxi. All carton packs are provided with the combiSwift screw cap for easy pouring and secure reclosing.

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Sylwia Jurys managing director at SIG Combibloc Poland: “In Tymbark’s anniversary year, we’re also looking back at the 15 years of successful cooperation between Maspex and SIG Combibloc. In parallel with the growth of the brand, our cooperation with Maspex has intensified over the years. Maspex is one of the customers taking advantage of the numerous possibilities offered by our filling machines: the format, volume, product and decor flexibility enable Maspex to keep production cost-effective – highly efficient and always catering to the current requirements of the market. We are very proud of the partnership that has been established in the course of the past 15 years and we will continue to support Maspex by delivering state-of-the-art technology, innovations and environmentally friendly packaging solutions”.

Best-selling brand

In the soft drinks sector, Tymbark is the best-selling brand in Poland and it was once again at the top of the list in the prestigious ranking of Poland’s biggest brands. The annual ranking has been issued for 12 years by the daily newspaper “Rzeczpospolita”. Among the most valuable Polish brands, Tymbark once again proved to be unbeatable. In the category "The most valuable brand in the soft drinks industry”, Tymbark was named the most powerful beverage brand in Poland for the fifth time. Tymbark also scored very high in the category “strongest brands in 2015”, as well as in terms of prestige, brand awareness and perceived quality and value.

Krzysztof Pawiński: “We’re very proud of this accolade, and feel it confirms our strategy, which is focused on always offering consumers the highest product quality and inspiring them with product innovations. In addition, we’re very aware of our social responsibility and the responsibility we have in environmental issues, and we have launched relevant initiatives”. One example of this is “From the Backyard to the Stadium – Tymbark Cup”, the largest football tournament for primary school pupils in Europe, in which around 300,000 children take part each year. The event focuses on the health and physical development of young consumers. Another example of Tymbark’s corporate social responsibility is the photovoltaic system that the company brought into operation in 2015: using this system, part of the electricity required at the production plant in Tymbark is obtained from solar energy.

Founder with vision

Tymbark was founded as a cooperative in 1936 by horticultural engineer Józef Marek, in Podhale in Poland’s Limanowa region. The name was taken from the picturesque village of Tymbark, which translates as ‘fir tree mountain’ and lies in the foothills of the Tatra mountains. Marek’s vision was that one day the entire Limanowa region would be a landscape full of blooming orchards. The cooperative went from strength to strength, and became an important fruit and vegetable processor in Poland. Particularly in the beverage sector, the cooperative steadily expanded its range of products. For instance, Tymbark was the first company in Poland to develop a recipe for a juice drink made from blackcurrants. In 1950, the cooperative was nationalised and the enterprise became an independent company in 1990. Since then, the brand’s logo has featured a red apple together with the name Tymbark. Tymbark has been part of the Maspex Wadowice Group since 1999.

In 2001, Tymbark entered the world of aseptic beverage filling. It is committed to providing consumers with healthy food and drinks. In 2007, Tymbark therefore joined the ‘5 portions of fruit, vegetables or juice each day’ educational programme, among other schemes. In the soft drinks segment Tymbark’s product range now includes fruit and vegetable juices, nectars, iced teas, juice drinks and fruit snacks. This year Tymbark also starts to offer Vitamini – new line of fruit and carrot juices, and Tymbark 100% Pressed Apples (NFC juices).

https://www.yumda.com/en/news/1147710/anniversary-at-maspex-80-years-of-tymbark-15-years-of-partnership-with-sig-combibloc.html