Fruity Pebbles owner Post Holdings to buy Weetabix
19-Apr-2017
- China
valeria_aksakova / Freepik
Weetabix makes its namesake cereal as well as others, including Alpen, Barbara's Puffins and Weetos.
Post Holdings is buying Weetabix from its owners, Shanghai-based Bright Food Group and Baring Private Equity Asia.
St. Louis-based Post Holdings Inc. said Tuesday that the deal will allow it to expand its U.S. brands overseas and grow Weetabix in North America. The deal is expected to close by September. (dpa)
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