effect® is the official partner of FC Schalke 04 Esports
effect® is the first official partner of the Schalke Knappen, which concentrates exclusively on the e-sport activities of FC Schalke 04 with a long-term sponsoring commitment. Germany's number one energy drink from MBG and S04 initially agree on a contract term of two years.
Whether on the computer or at the console, whether an action-packed real-time strategy game or photorealistic football simulation - just like football, e-sports regularly thrill millions of people. As one of the first football clubs ever, the S04 recognized the unique opportunity this young sports offers. Therefore, in May 2016, the club began to integrate its own e-sports department into the structures of the football club. The comprehensive commitment of the squires, which combines traditional sport and e-sport, underscores the role of the current vice-champion as the innovation leader of the German Soccer League.
"With the top club FC Schalke 04, we can expand our role as a sponsor in e-sport even further. effect® and Knappen fit together perfectly. The players always deliver top performances and we ensure that they remain energetic and focused", explains Andreas W. Herb, CEO at MBG International Premium Brands GmbH - the brand owner of effect®.
FC Schalke 04 chose the world-famous League of Legends for its entry into the e-sport. This competitive strategy game is played monthly by up to 100 million people. The competition will be held in a professional league structure whose highest European league is the European League of Legends Championship Series. This is where the ten best teams compete against each other.
Since July 2016, FC Schalke 04 has also been involved in the FIFA football simulation. Three players represent the S04 in this competition. Königsblau's successes include winning the national ESL championship, the German virtual Bundesliga championship and the European championship. The squires were also runners-up at the FIFA Club World Cup.
In June 2018, S04 announced its participation in eFootball.pro, a new competition format for the football simulation Pro Evolution Soccer. After FC Barcelona, FC Schalke 04 is the second top European club to join the virtual league.
Tim Reichert, Chief Gaming Officer FC Schalke 04 Esports: "We are pleased to present our first official e-sport partner with effect®. Our players have to continuously strive for maximum concentration in order to be able to keep up in the digital top-class sport. With its unique composition effect® supports them with mental energy. "At the highest level, nuances decide victory or defeat."
effect® from MBG is the number one energy drink from Germany and has been an official partner of FC Schalke 04 Esports since the contract was signed in July. The agreement provides for an initial contract term of two years.
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