Rockstar Energy Drink with hemp seed oil and B vitamins
A New Kind of Energy Drink Rockstar Unplugged
Designed to give you the right amount of caffeine when you need it, Rockstar Energy Drink is creating a new kind of energy drink with the launch of Rockstar Unplugged. Rockstar Unplugged focuses less on providing a big hit of energy and more focus on enhancing good vibes with ingredients like hemp seed oil and B vitamins. These elements combined with a fruit-forward energy boost help maintain an easy-going, free-flowing, and soul-fueling attitude for any mood or occasion.

Rockstar Energy Drink Unveils a New Kind of Energy Drink Rockstar Unplugged - with Hemp Seed Oil and B Vitamins
PepsiCo
With 80 mg of caffeine, Rockstar Unplugged contains an innovative blend of ingredients that provide an extra burst of energy when you need it. The new sugar-free, calorie-free beverage combines hemp seed oil, B vitamins, spearmint, and lemon balm with a dose of caffeine. It is available in three sugar-free flavors - Blueberry, Passionfruit, and Raspberry Cucumber.
Rockstar Unplugged features a new campaign – Turn Up Your Mood – and new can design with colorful "groove shape" illustrations symbolizing aura, music, and energy. These shapes swirl and expand from the iconic Rockstar star across the 12oz slim cans. Mood and music are visually communicated in every aspect of the campaign.
"With Rockstar Unplugged, we continue the brand's heritage in driving culture while delivering innovation to the category," said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category. "Ninety-one percent of our consumers told us they wanted a beverage that lifts their mood. Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio."
Rockstar Energy's new partnership with MTV will spotlight the Rockstar Unplugged product and launch a first-of-its-kind 3-part music series with the groundbreaking music franchise – MTV Unplugged – that shares its name. Kicking off the music series in Los Angeles, Rockstar and MTV Unplugged will then go on the road, with two additional concerts in 2022. Fans will need to visit turnupyourmood.com to enter for a chance to win a trip to this one-of-a-kind musical experience.
"MTV's legacy is grounded in speaking to young people with content and experiences that matter to them," said Jason White, CMO, MTV Entertainment Group. "This partnership with Rockstar Unplugged enables us to extend the iconic MTV Unplugged franchise to a new generation of music fans as a reimagined concert series that can drive entertainment forward."
Most read news
Other news from the department research and development

Get the food & beverage industry in your inbox
By submitting this form you agree that LUMITOS AG will send you the newsletter(s) selected above by email. Your data will not be passed on to third parties. Your data will be stored and processed in accordance with our data protection regulations. LUMITOS may contact you by email for the purpose of advertising or market and opinion surveys. You can revoke your consent at any time without giving reasons to LUMITOS AG, Ernst-Augustin-Str. 2, 12489 Berlin, Germany or by e-mail at revoke@lumitos.com with effect for the future. In addition, each email contains a link to unsubscribe from the corresponding newsletter.
Most read news
More news from our other portals
Last viewed contents

Upcycling jackfruit seeds from waste to food-grade gold - Scientists develop a sustainable method to produce lactic acid, indispensable in industrial food production, using waste jackfruit seeds

Vegan ‘yogurt’ made with lactic acid bacteria from plants

CSU scientists awarded $3.2M to make algae a better crop

Achieve sustainably higher harvests in rice cultivation - Balance of Phosphorus and Nitrogen Determines Growth and Yield

Influence of cell phone radiation on food intake proven - Scientists at the University of Lübeck uncover influence of cell phone radiation on brain metabolism and food intake

Start-ups deliver fresh ideas for packaging innovations

Colorful and healthy: a new gem in the potato chip range
Ben & Jerry's moving forward with Vermont expansion plans

Gene-edited tomatoes could be a new source of vitamin D

Eat Just Announces $25 Million Investment from C2 Capital - Food innovator and China-focused private equity firm forge path for growth

Beverage producers shower Krones with orders - SDax leader
