Barry Callebaut opens new CHOCOLATE ACADEMY™ Center in Casablanca, Morocco
Bringing chocolate expertise to the growing North African market
Barry Callebaut
Consumption patterns in North Africa are shifting towards premiumization and new concepts in terms of design, color and flavors. With its team of dedicated local chefs and visits of other renowned chefs, CHOCOLATE ACADEMY Center Casablanca will play an important role in driving innovation.
"The Gourmet chocolate market is growing fast in the North African region. With the CHOCOLATE ACADEMY Center Casablanca, we support local businesses in finding the right chocolate solutions to help them win in the market. In Morocco and beyond, this will be the place to be for artisans and professionals in chocolate." Amine Mebrouki, General Manager Middle East & North Africa
"This is an important moment for our presence in the North African region. The CHOCOLATE ACADEMY Center Casablanca will strengthen the collaboration with our customers in the North African market and help us to further expand our position in Gourmet & Specialties in the region." Rogier van Sligter, President EMEA (Europe, Middle East, Africa) of Barry Callebaut
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