Martini reaches a milestone in sustainability

100% grape must suppliers for the entire MARTINI portfolio certified sustainable

07-Jul-2022 - Bermudas

After decades of pioneering sustainable production, MARTINI, the world's number one Italian sparkling and vermouth wine producer owned by the Bacardi family business, has reached a true sustainability milestone: 100% of the wineries in the entire MARTINI portfolio are now certified sustainable.

Every drop of grape juice used in the production of MARTINI vermouth and sparkling wines, including MARTINI Fiero and the new alcohol-free MARTINI Aperitivo range, comes from wineries certified to the Equalitas standard. This standard is the most comprehensive sustainability standard in Italian winemaking. The sugar cane for BACARDÍ® rum and the ten botanicals for BOMBAY SAPPHIRE® are already 100% sustainably sourced. With this news, Bacardi underlines its unconditional commitment and goal to source 100% of its key ingredients exclusively from sustainably certified suppliers by 2025.

The MARTINI company, which celebrates its 160th anniversary next year, has long been a pioneer in environmental protection. As early as 1987, L'Osservatorio MARTINI - the MARTINI Observatory - was founded in northern Italy, a center dedicated to promoting sustainable farming methods. Initially, these efforts began only for the segment of wines. More recently, the expansion of sustainable farming has extended to the many botanical ingredients used to make its iconic vermouth wines and non-alcoholic aperitifs. "It takes many years and a lot of dedication to reach a milestone like this," says MARTINI Master Blender Beppe Musso. "For generations we have cared about the environment, about our suppliers and about their communities. Equalitas certification recognizes the value of these relationships and the value of being at the forefront of sustainable practices."

Stefano Stefanucci, director of Equalitas, says, "The scale of what MARTINI has achieved is a first in the Italian wine industry. Equalitas certification is preceded by a rigorous process that doesn't happen overnight. That MARTINI has achieved it for 100% of its wineries is extraordinary."

Equalitas works exclusively with external auditors who are experts with in-depth knowledge of the wine sector. The certification process is completely holistic. Equalitas encompasses three pillars of sustainability - environmental, ethical and economic - and takes into account everything from a winery's carbon footprint and water use to fair trading conditions for growers, as well as good social standards, including training and welfare for all involved.

Victoria Morris, Global VP MARTINI, added, "The care we take in sourcing each ingredient is reflected in the quality and taste of each MARTINI drop. This is as true for our classic vermouths and sparkling wines as it is for our latest innovation, MARTINI's fantastic non-alcoholic aperitivo range. We're ready to celebrate the 160th anniversary of this iconic brand in style!"

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https://www.yumda.com/en/news/1176805/martini-reaches-a-milestone-in-sustainability.html