Häagen-Dazs X Pierre Hermé collaborate for their global-first macaron ice cream collection
The ice-cream of ice-creams teams up with 'The Picasso of pastries' to create an exquisite treat with a French touch
Häagen-Dazs
''The collaboration with Pierre Hermé is a perfect way of showcasing the true craftsmanship of our brands. We are both passionate about innovating and re-interpreting classic favourites and creating extraordinary experiences for our consumers. And what better way to do that than with a pure French "amour" taste experience. Don't hold back is what we embody in everything we do and here we epitomise that with our macaron collaboration bringing alive Paris in a pint", says Manuel Garabato, Häagen-Dazs Global Brand Director.
The result is the love story of ice cream and macaron with Parisian flair. Crunchy chewy mini macaron shells are added to the creamy ice cream, bringing the perfect balance of the dreamy taste of Häagen-Dazs with the Pierre Hermé macaron's signature almond flavour.
"I am very excited and proud of our new collaboration. For the past twenty years, I have constantly been creating and reinterpreting my macaron recipes, which is my favourite creative terrain. My macarons are my identity so to put them in an ice cream I needed to work with the very best. Häagen-Dazs is just as passionate as me when it comes to, quality, taste and crafting things in a new way so collaboration was established from the first bite", said Pierre Hermé.
The range includes three different flavours of ice cream: Strawberry & Raspberry, Double Chocolate Ganache, and Yuzu & Lemon.
The Häagen-Dazs X Pierre Hermé 2023 collection will be available globally starting with select retailers in UK & France from February 2023 followed by a wider launch across Europe, Asia, Latin America and Middle East in spring-summer.
Other news from the department business & finance
Get the food & beverage industry in your inbox
From now on, don't miss a thing: Our newsletter for the food & beverage sector brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.