Krombacher Brewery launches three unusual beer mix drinks with party liqueur Berliner Luft

30-Apr-2024

Together with the popular peppermint liqueur Berliner Luft, Krombacher is launching three mixed beer drinks with 5% alcohol in 0.5-liter cans.

Krombacher Brauerei GmbH & Co.

You have to brew that first: The Krombacher brewery is venturing a surprising innovation and unique cooperation in the high-proof beer mix segment. Together with the popular peppermint liqueur Berliner Luft, Krombacher is launching three mixed beer drinks with 5% alcohol in 0.5-liter cans. From mid-May, the beer mixes from Krombacher x Berliner Luft will be available in stores as limited-edition promotional items throughout the summer in three flavors: Peppermint, Peppermint Lime and Peppermint Peach.

Love it. Or don't.

Peppermint-flavored beer - can it taste good? "Yes, the surprising combination arouses curiosity and all three varieties taste excellent. Of course, it's best to try them yourself. It's a crazy product concept that, true to the campaign motto " Love it. Or leave it. will also be a talking point," explains Lars Dammertz, Head of Marketing Beer, Krombacher Brewery. "We are delighted to have Berliner Luft at our side as a partner who has made this special cooperation possible. The Berliner Luft brand has a real cult following among young adults in the party environment."

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Innovatively different

Based on the original Berliner Luft recipe, a completely new beer mix range was developed together with SCHILKIN GmbH & Co. KG BERLIN Spirituosenherstellung. It combines Krombacher beer with the unmistakable peppermint flavor of Berliner Luft. The result is a particularly refreshing beer mix in three varieties: Peppermint (with peppermint flavor), Peppermint Lime (with lime-peppermint flavor) and Peppermint-Peach (with peach-peppermint flavor).

"The realization of spectacular ideas always requires a good pinch of courage. We live and love this curiosity to try something really new and at the same time be as close as possible to the fans of Berliner Luft. Our partner Krombacher is one of the absolute top brands and we are therefore particularly proud that we were able to develop this unique mix of Berliner Luft and Krombacher together," says Dr. Erlfried Baatz, one of the two Managing Directors of Schilkin GmbH & Co KG BERLIN.

Influencer event for the launch in the capital with Berliner Luft x Krombacher

The launch of Krombacher x Berliner Luft will be widely supported across Germany in terms of communication and cross-media. The focus will be on the relevant digital channels of the product target group: Krombacher x Berliner Luft will be advertised in advance on various social media platforms through popular influencer collaborations. As a special highlight, there will be a unique launch event at a special location in the capital city of Berlin to mark the product launch. From 13.05.24, the products will be presented in LEH + GAM via eye-catching mix displays.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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