Young people like to eat poultry meat frequently
Representative survey among "Generation Z" in Germany
Eating just to get full? Not for Gen Z, for whom food is very important: Almost 80 percent make a conscious decision about what they put on their plate every day. For 76 percent of those surveyed, this primarily depends on taste.
A reasonable price, good nutrients and easy preparation are decisive factors for 50 percent when choosing their food. Aspects such as sustainability or regionality are important for around 25 percent. These are the results of the study "Poultry meat and Gen Z", which was conducted by Civey on behalf of the German poultry industry. 1,000 people between the ages of 16 and 29 were surveyed - also on the subject of meat consumption.
Poultry by far the most popular type of meat
Almost 50 percent of the study participants eat poultry meat most frequently, followed by beef, which is preferred by 24 percent of participants. Less than 8 percent state that they do not eat meat at all. There are clear differences between the sexes here: While only 4 percent of men abstain from meat, almost 12 percent of young women have a meat-free diet. Women tend to eat poultry meat even more often than men.
80 percent eat chicken, turkey, duck etc. at least once a week, 45 percent three days a week or even more often.
When asked about the arguments in favor of poultry meat, respondents cited good taste as the most common answer (62%), followed by high protein content (58%), good nutritional values (39%) and ease of preparation (36%). The good ecological balance of poultry meat is only a reason for poultry meat consumption for 7% of respondents.
The results were quite different when it came to the importance of poultry meat for a healthy diet, with 70% of respondents rating it as important. It is therefore not surprising that 30 percent of Gen Z respondents stated that they want to eat even more poultry meat in the next two years.
Wolfgang Schleicher, Managing Director of the Central Association of the German Poultry Industry, comments on the results of the study: "Our study shows that young people's eating habits are shaped by their diet: Young people's diets are characterized by health awareness, affordability and enjoyment. Chicken, turkey and other types of poultry meat are the ideal choice for this now and in the future. That's why we as an industry will continue to do everything we can to offer a high-quality and safe product at an affordable price."
Generation Z often cook for themselves
A good 80% of young adults cook their own meals three days a week or more, with 40% even doing so every day. Men eat at home less regularly than women.
When it comes to how often they eat out, the study shows different results: 30% of Generation Z say they eat out at least five times a week, while just over a quarter do so less frequently than once a week.
About the study "Poultry meat and Gen Z":
The opinion research company Civey surveyed around 1,000 16 to 29-year-olds in Germany online for the Zentralverband der deutschen Geflügelwirtschaft e.V. from 15 to 22 July 2024. The results are representative of the target group surveyed, taking into account the statistical error of 3.1 percentage points.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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