Experience beer history vividly
The Original Beer Experience!
Pilsner Urquell's interactive audiovisual exhibition: Pilsner Urquell: The Original Beer Experience, which brings the history of the famous Pilsner beer to life in a unique way, celebrates one year since its opening in the historic building on Wenceslas Square. In its first year, the exhibition was visited by hundreds of thousands of visitors and the eventful building became one of the 5 most visited tourist attractions in Prague.
Experience the history of the first golden lager beer for yourself
The Pilsner Urquell Experience is a unique attraction in Central and Eastern Europe. It is the only brand home of Pilsner Urquell in the world. "The Pilsner Urquell Experience project is unique in its execution. The exhibition presents the historical events that led to the creation of Pilsner beer as we know it today. Using the latest technology, visitors can experience this fascinating story live," says Karen Hartley, General Manager of The Original Experience Company. In addition to the interactive tour, visitors to Pilsner Urquell: The Original Experience can learn the art of proper beer tapping in the Škole čepování. (Beer Tapping School) to literally try it out for themselves.
One of the five most visited tourist attractions in Prague
The unique concept of the exhibition has attracted hundreds of thousands of visitors from all over the world, who can now view the interactive exhibition in ten languages. The most frequent visitors are tourists from Germany, the United States, Great Britain, the Czech Republic and Italy.
"Since June, we have also been offering a combined ticket for The Original Tour in conjunction with a one-hour cruise on the Vltava River with the Prague Boats company. Visitors get to know Czech history and culture with all their senses, which they then soak up on a cruise on the Vltava," adds Romana Jedličková.
For food and experiences
In the traditional beer hall, guests can taste properly brewed beer, which is tapped by specially trained tappers. The special dinner with a beer sommelier ( Večeře s pivním someliérem) is a real novelty of its kind. It is a tasting menu where each of the five tasting courses is paired with beers from different parts of the world. In addition, guests are guided through the tasting by one of our experienced tasters so that they can learn more about the origin of certain beers.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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