Burger King celebrates 70th birthday with iconic Whopper

The Whopper® shines with a new, even fluffier bun

19-Sep-2024

When James McLamore and David Edgerton founded Burger King® in Miami in 1954, they probably had no idea that they were laying the foundations for one of the world's most popular brands. The Whopper® has been part of the international success story since 1957. It delights burger lovers all over the world and is the heart of the fast food chain. More than 900 Whoppers® are sold worldwide every minute. To mark its 70th birthday, Burger King® is now taking the iconic product to the next level of taste.

To achieve this, Burger King® has developed a new, even fluffier bun with better toasting properties, giving it even more roasted flavor and keeping it juicier. This keeps the Whopper® even hotter. And you can not only see this, but also taste it. However, the recipe for success of the giant thing - the German translation for Whopper® - remains unchanged: Beef or plant-based patties grilled over an open flame, together with tomatoes, lettuce, mayo, ketchup, pickles and onions, are prepared fresh to order for each guest.

"At Burger King®, we are constantly working on our products, preparation and ingredients to offer our guests an incomparable taste experience. We did the same with the Whopper®. The challenge was not to fundamentally change the iconic taste that our guests love and appreciate. The further developed bun caramelizes more strongly and thus creates even more roasted aromas. This is how we take the taste experience to the next level," says Tim Lenke, Senior Manager Product Development & Innovation at Burger King® Germany.

"Our aim was to make something really good even better with a lot of attention to detail and know-how. We have more than succeeded with the new Whopper®, our icon that tastes better than ever before. Burger King® has always been 'Home of the Whopper®' and we want to celebrate this with our guests on our 70th birthday. Fresh vegetables such as crispy lettuce and juicy tomatoes and real flame-grilled taste, whether with or without meat, give the Whopper® its incomparable taste," says Yvonne von Eyb, CMO at Burger King® Germany.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1184469/burger-king-celebrates-70th-birthday-with-iconic-whopper.html