Special releases collection 2024 from DIAGEO

SPIRITED XChange 2.0 presents 8 exceptional single malts

29-Oct-2024 - DIAGEO, one of the world's largest producers of premium spirits, has launched the 2024 special releases that whisky lovers have been eagerly awaiting. Spirited XChange 2.0, the sequel to last year's Spirited XChange collection, has been available in limited editions since October. Composed of ...

Diageo anticipates summer flavors with the help of artificial intelligence

Diageo's 'Flavour Forecast' report reveals the most popular flavours of the season

14-Jun-2024 - Diageo, a world leader in spirits, has created with the help of artificial intelligence the 'Flavour Forecast' report, a taste trend analysis that reveals the flavors that consumers will prefer this summer globally. In collaboration with Ai Palette, an AI and machine learning tool that identifies ...

Johnnie Walker Blue Label presents: Elusive Umami

The mysterious fifth taste

16-Nov-2023 - DIAGEO, one of the world's largest producers of spirits, presents the latest special edition of Johnnie Walker Blue Label. For Elusive Umami, the world's number one Scotch whisky producer collaborated with renowned three-star chef Kei Kobayashi. The result: a groundbreaking new whisky that ...

DIAGEO PM: The new Gordon's Pink 0.0%

24-Jul-2023 - Following the highly successful launch of its non-alcoholic alternative Gordon's 0.0% in 2021, DIAGEO, one of the world's largest producers of premium spirits, is continuing its success as a series: Starting in July 2023, the new Gordon's Pink 0.0% variety will be available to retailers. Its ...

Tanqueray & Tonic 0.0% as the first non-alcoholic premix

15-May-2023 - DIAGEO, one of the world's largest producers of premium spirits, has been enriching the booming ready-to-drink (RTD) market with not one but two strong innovations since April 2023, providing luxurious moments of enjoyment to go. With Tanqueray & Tonic, DIAGEO is setting premium accents in the ...

Diageo India invests Rs 45 crore in its state-of-the-art Craft and Innovation Hub in Ponda, Goa

The Hub will produce 20,000 cases a month, provide local employment to 250 people and act as an incubator to accelerate the alco-bev start-up ecosystem

22-Aug-2022 - Diageo India, the country’s leading beverage alcohol company today announced an investment of Rs 45 crore for its state-of-the-art Craft and Innovation Hub in Ponda, Goa. This is in line with the company’s strategy to accelerate transformational innovation and strengthen its Craft and premium ...

Diageo sells Guinness Cameroon S.A. to Castel Group for £389m

Reflects Diageo’s efficient and flexible beer operating model

19-Jul-2022 - Diageo announces it has agreed to sell Guinness Cameroon S.A., its brewery in Cameroon, to Castel Group for £389m. On completion, Castel will take over the production and nationwide distribution of Guinness in Cameroon under a licence and royalty agreement. A strategic review of options to ...

Diageo partners with UK's first LGBTQ+ museum

25-May-2022 - Diageo, maker of Guinness, Johnnie Walker and Baileys, has today announced a new 2-year partnership with Queer Britain in London, the UK’s first national LGBTQ+ museum. Celebrating 50 years of LGBTQ+ Pride in the UK, the first-of-its kind partnership aims to capture some of the lost LGBTQ+ ...

Diageo announces £40.5m investment in its beer packaging facilities

Investment will expand capacity at beer packaging facilities in Belfast and Runcorn and support growth in demand for Guinness

05-Apr-2022 - Diageo is making a £40.5m investment to expand capacity at its packaging facilities in Belfast, Northern Ireland and Runcorn, England, which is set to support the growth of Guinness Draught and Guinness Zero. The facility in Belfast will see its canning production more than double with a £24.5m ...

Diageo acquires female-owned, super-premium flavoured tequila brand, 21Seeds

04-Apr-2022 - Today, Diageo announces it has acquired 21Seeds, a rapidly growing flavoured tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus and Cucumber Jalapeño. 21Seeds was founded in 2019 by three female entrepreneurs whose vision ...