Global food and beverage trends for 2024

17-Jan-2024 - Which three trends will permanently change the global food and beverage industry in the coming years? In the new trend report, Mintel predicts that by 2024, companies will help consumers live longer, healthier lives, balance health and pleasure, and take advantage of the new conveniences of ...

How can we put sustainable development at the heart of innovation in a context of inflationary crisis?

15-Sep-2023 - Rising prices could dissuade French consumers from buying products with sustainability-related marketing claims. In the short term, food and beverage brands need to focus on the aspects of sustainability that consumers associate with saving money. In the long term, brands can inform consumers ...

What Consumers Want in Coffee

03-Aug-2023 - In times of inflationary pressure, consumers’ might turn their backs on coffee shops and opt for both value and premium formats. A rise in usage of instant coffee and mixes provide money-saving value options for consumers, but are posing a threat to coffee shops, as people visit them less often ...

Nearly 4 in 10 US consumers closely or occasionally follow a sober curious lifestyle

71% of sober curious consumers worry about the long-term health effects of alcohol consumption

16-Jun-2023 - The ‘sober curious’ lifestyle is inching into the mainstream as, according to new Mintel research, nearly four in 10 US consumers closely (22%) or occasionally (16%) follow a sober curious lifestyle. With 41% of Americas agreeing that no-alcohol months are a fun challenge, and 52% agreeing ...

Alcohol Alternatives Aren’t Just For Dry January

09-Jan-2023 - This Dry January, consumers now have a multitude of beverages to choose from when they’re not indulging in alcohol. Mintel research shows consumers are increasingly reevaluating their relationship with alcohol and replacing those drinks with new beverages. Options include non-alcoholic craft ...

Will dark spirits see dark times? How inflation is affecting alcohol sales

14-Dec-2022 - The spirits market has grown at a faster rate than beer or wine over the past five years as consumers are increasingly interested in higher-end spirits. While the pandemic negatively impacted the spirits market in the short term with the closure of bars and restaurants, many consumers upgraded ...

Four Ways Beverage Brands Can Innovate

29-Jul-2022 - The expert analysts monitor global launches of some of the most innovative and interesting products across all beverage categories. We identify why specific products were chosen as innovative, divide them into broad themes, and assemble those products along with consumer, product, and market ...

Position decaffeinated coffee as a bedtime drink

25-May-2022 - Caffeine is often referred to as the most widely consumed stimulant in the world. As the main ingredient in coffee and tea, it provides us with energy and focus, especially in the morning when we need it most. However, overconsumption can lead to a downward spiral where you feel a constant need ...

How beer and cider brands can stay relevant post-pandemic

23-Mar-2022 - What’s happening now The pandemic brought success to the premium brands that home-bound consumers chose as treats. Long-term performance is not guaranteed, however, as beer and cider face competition from the ever-expanding segment of flavored alcoholic beverages. Sales volume is also at risk as ...

Carbonated soft drinks and their ‘brain boost’ potential

14-Feb-2022 - The fizzy and thirst-quenching appeal of carbonated soft drinks can be irresistible for many, yet their functional health claims are underutilized. The success ofOlipop, a prebiotic soda in the US, shows that a functional health claim can work in the carbonated soft drink category. Here, we ...