Improving Food Safety and Brand Identity by Printing Directly on Shell Eggs

Consumer concern over food safety has grown steadily in recent years, pressuring regulators to oversee egg production more closely and increasing the need for egg producers and wholesalers to provide information about their eggs. Consumers want to know where their eggs were produced, how they were produced, and that they can trust that the eggs are safe to eat. Over the same period, as consumer focus on healthier eating has increased, consumer taste in egg choice has changed. The day when everyone ate simple white eggs is in the past. Consumers today prefer to choose from a wide variety of different egg products that they are confident are fresh and healthy. These two influences have driven a demand among both consumers and regulators for more information about eggs that is easily accessible.