Clean Label: A Trend Here to Stay

Clean Labelling fulfils consumers' desire for healthy foods that are prepared naturally. Transparency is one of the most important concepts here: "Transparency and good information are the key to a successful Clean Label product!"

This guide covers the following topics:

• What is Clean Label?
• Overview of the most important EU regulations
• How Clean Label influences purchasing decisions
• Alternatives to synthetic colours
• Clean label in the beverage market
• International Clean Label trends and forecasts

Clean labelling can be an enormous opportunity for product marketing by manufacturers – provided that the criteria are actually fulfilled.