The 22nd iran agrofood in 2015 is the biggest edition ever - featuring 951 exhibitors from 23 countries
A promising outlook for business and more than 30,000 expected visitors making it a must-attend event
fairtrade
fairtrade
The German organisers fairtrade and their Iranian partners Palar Samaneh announce a record participation for the 22nd edition of iran agrofood. The event consists of the three dedicated trade shows iran food + bev tec, iran food + hospitality and iran agro.
Featuring 951 exhibitors from 23 countries iran agrofood 2015 takes place on 33,425 square-meters of net exhibition space on 26 - 29 May at the fully booked Tehran International Fairgrounds. Austria, China, France, Germany, India, Italy and Turkey take part with country pavilions.
According to Martin März, Managing Director with fairtrade, “the record participation is based on an improved business climate as the overall EU–trade with Iran for instance has increased by 21% to 7.5 billion euros in 2014. And of course the preliminary nuclear deal has boosted the Iran-business. Some even anticipate a ‘gold rush’ once Iran's 77-million-strong, highly educated, consumption-savvy market opens up“.
Vera Fritsche of the VDMA Food Processing and Food Packaging Machinery Association points out why Iran is such an important market: “Due to the sanctions many investments were postponed in recent years. The country needs to modernize its food and beverage industry, and to continue to expand it in order to meet the growing demand of the population for food and drink. Iran offers great potential not least because of its growing and young population, increasing urbanization, a growing middle class, working women and the spread of organized trade in supermarkets and hypermarkets.”
iran agrofood 2015 is organised under the auspices of the Iranian Ministry of Jihad-e-Agriculture and the Ministry of Industry, Mine and Trade.
To support the ongoing business between exhibitors and visitors the organisers established the free-of-charge interactive agrofood industry portalwww.agrofood.fairtrade-messe.comallowing connecting before, during and after the event.
Organizations
Related link
Other news from the department research and development
Get the food & beverage industry in your inbox
From now on, don't miss a thing: Our newsletter for the food & beverage sector brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.