SABMiller Plans To Expand Its Beer Category In Latin America
SABMiller plc (SBMRY.PK, SAB.L) said the company plans to make its portfolio of beers and soft drinks in Latin America relevant to more consumers on a broader range of occasions.
SABMiller believes the key to unlocking this growth is making beer the drink of choice on more occasions and for a wider group of consumers, in line with the company's strategy to drive superior topline growth through expanding the beer category and strengthening its brand portfolios.
Karl Lippert, President of SABMiller Latin America, said: "As we look to expand the beer category in Latin America, we plan to have an attractive beer choice for everyone, for men and for women, while having dinner with friends, relaxing at home, or out in a sophisticated high-end club."
In the year ended 31 March 2015, Latin America generated the largest proportion of SABMiller's EBITA, at $2.22 billion, representing 35% of the group's total. (dpa)
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