AB InBev to explore sale of premium European beer brands

07-Dec-2015 - United Kingdom

Budweiser maker Anheuser-Busch InBev is considering the sale of premium brands Peroni and Grolsch to meet regulatory concerns ahead of its purchase of SABMiller.

AB InBev agreed last month to buy SABMiller for 71 billion pounds ($107 billion). The combination would account for 29 percent of the world beer market, and regulatory worries exist in markets all over the globe.

The companies said Thursday that it will start contacting potential buyers for Peroni and Grolsch and their businesses in Italy, the Netherlands and the U.K., as well as SAB's Meantime craft brewery in Greenwich, London.

SABMiller has already announced it will sell its 58 percent stake in a venture with fellow brewer Molson Coors for $12 billion. Any deal would be conditional on the sale going through. (dpa)

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Topic world AI for food and beverages