Poll finds Germans increasingly opting for beer from a can
sales of canned beer are continually rising in Germany, according to market research institute Nielsen, signalling what could be a change in attitudes towards the traditionally cheap option.
In the past year, the amount of beer sold in a can increased by 29 per cent to 262 million litres, market researcher Marcus Strobl said on Friday.
"The success of the 0.5-litre can has been significantly driven by discount stores," Strobl said.
"We have observed that many younger people are increasingly preferring the can." He attributed this to the growing popularity of energy drinks, which tend to come in this form of packaging.
Breweries generally agree that cans are the preferred option in terms of logistics, and tins tend to be cheaper as a result.
Nielsen said that Germans bought a total of 6.1 billion litres of the nation's favourite beverage in the past year. Speciality craft beers are also on the rise, as well as non-alcoholic beers which have "established themselves as a kind of 'grown-up lemonade'," Strobl said.
But the favourite - pilsner - remains unchallenged, with sales in the pale lager rising by 1.4 per cent to a total of 3.2 billion litres. (dpa)
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