Coke, Pepsi Pulled From Shelves In Southern India
According to the association, the call for boycott was because the soft-drink makers were draining too much water. However, another reason seems to be that the association is targeting the American brands because PETA had pushed the 2014 ban on the popular local tradition of bull-taming.
Earlier, the Madras High Court quashed two PILs against supplying water to soft drink companies including Pepsi and Coca-Cola from the Thamirabarani river in Tirunelvelli.
The court lifted its stay order from last November and said that the water supply will not be curbed. (dpa)
Other news from the department business & finance
Get the food & beverage industry in your inbox
From now on, don't miss a thing: Our newsletter for the food & beverage sector brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.