Second Beviale Moscow a complete success

• Growth in all three trade fair figures
• Comprehensive supporting programme proved to be very popular
• Premiere: ROSGLAVPIVO Russian beer Prize awarded

The second edition of Beviale Moscow was a complete success. Growth in all three trade fair figures, the very well-received supporting programme and the well-attended product presentations form the excellent summary that the trade fair for the Beverage Industry in Eastern Europe can take away from the three successful days. From 28th February to 2nd March 2017, 3,984 trade visitors came to the trade fair (2015: 2,667) to find out more about current issues along the beverage production value-added chain from the 130 exhibitors (2015: 112) and in the special trade fair areas. The segments of raw materials as well as technologies and machines in particular have grown significantly in comparison to last year’s trade fair and have made a contribution to ensuring that Beviale Moscow now covers a total exhibition area of 1,630m2 (2015: 1,248m2).

“Beviale Moscow 2017 was a fantastic success and the second edition gave us some idea of the kind of potential which may be exploited in the Russian market”, reports Thimo Holst, Project Manager at NürnbergMesse. “We are thrilled with the growth of more than 30 percent in the exhibition area and 50 percent in the number of visitors”, Holst continues. “But even more impressive for me was the positive atmosphere and the intensive exchange of ideas and experiences between exhibitors and visitors across the three days of the event. Beviale Moscow is little by little becoming the central meeting point for the Russian beverage industry and we are already looking forward to taking our energy and momentum forward to the next Beviale Moscow in 2018.”

The exhibitors agree – they could not be happier
Tosner Brno, Commercial Manager, Destila s.r.o: “We really liked the organization – it was excellent. It is the well-known German feature that you come to your stand and everything is set up for you. The mood at the exhibition was very good as well.” Beviale Moscow serves as a door-opener to the growth markets in Russia and its neighboring countries, something which was affirmed by Jan Nevelos, Technical Sales Manager CEE, LALLEMAND UK LIMITED: “Beviale Moscow is a great event with plenty of visitors. We were busy all the time and are getting more and more contacts.” The exhibitors came from a total of 18 countries, mainly from Russia and its neighboring countries, but also from Germany, the Czech Republic and Italy in order to provide solutions for alcoholic and non-alcoholic beverages. Jean-Jacques Bourdallé, Sales Director Europe, Fermentis Lesaffre for Beverages was extremely satisfied with the number of visits to his stand: “Beviale Moscow is a great opportunity to meet our customers, to develop our market visibility and to promote products for the Russian market.”

Interested trade visitors discussed individual solution approaches
3,984 trade visitors showed great interest in directly exchanging ideas and experiences relating to specific trade questions. They traveled from 34 different countries, but primarily from Russia itself as well as Belarus, Germany, Kazakhstan and Ukraine. Experts from breweries and malthouses, from the beverage trade, from the catering and restaurant trade, from the fields of wine, soft drinks, fruit juice, mineral water and milk, as well as from the tertiary sector and research institutes discussed individual solution approaches in all segments of the beverage industry with regional and international providers and suppliers.

Supporting programme and special shows met with keen interest
Alongside the intensive exchange of expertise, the focus of the second Beviale Moscow was also firmly on a significantly expanded supporting programme with thrilling product presentations. High profile speakers from academia and practice provided the interested visitors with input. The discussions not only revolved around beverage production itself; individual process steps, in particular, were also examined. The special areas dedicated to PET as well as refrigeration and heating technology celebrated their premieres and were met with keen public interest. Whilst beverage packaging took center stage at the new “PETarena powered by PETnology” special show, the topics of process refrigeration, cold chain and cold storage, in particular, were in the limelight at the “Refrigeration & Heating Pavilion”. Both mid-sized traders and global players certainly got their money’s worth.

Craft Beer Movement arrived in Eastern Europe
It has long since not been a secret that craft-brewed, aroma-rich beer is becoming more and more popular in Russia, too. It was thus no surprise that the Craft Beer Corner, which was part of Beviale Moscow for the first time, was also a complete success. Several hundred visitors took the opportunity to try the different beers produced by approximately 15 breweries and to learn about the specifics of the brewing process of these particular beers from the Russian beer sommeliers. For those who wanted to properly immerse themselves in the Craft Beer Scene, they were in good hands at the three-day “VLB Seminar for Brewers”. The continuing education event at which the technological and qualitative aspects of brewing were discussed and analyzed was organized by the long-established conference partner in Russia, the Versuchs- und Lehranstalt für Brauerei in Berlin (VLB – Research and Teaching Institute for Brewing). Besides imparting pure factual knowledge, great emphasis was placed on establishing networks and exchanging ideas and expertise.

Russian Beer Prize awarded for the first time
Following the example of the acclaimed and successful European Beer Star Award, the ROSGLAVPIVO Russian Beer Prize was awarded at the trade fair for the first time. The beers were separated into 23 different categories – from “Pilsner German Style”, through “India Pale Ale”, to non-alcoholic and flavored beers. The ROSGLAVPIVO prize was supported by the Russian Ministry for the Food Industry and organized by the Barley, Malt & Beer Union together with the Private Brauerien e.V. (Association of Private Breweries e.V. in Germany).

To be continued:
The next Beviale Moscow will take place in spring 2018 in Moscow.

NürnbergMesse: international expertise in the beverage industry
The NürnbergMesse Group is demonstrating its expertise with regards to the beverage industry on an international stage. In addition to the traditional parent trade fair BrauBeviale in Nuremberg (Germany), which recently took place from
8th to 10th November 2016 and was the most important capital goods exhibition for the international beverage industry with 1,117 exhibitors and almost 38,000 trade visitors, the Group also organizes exhibitions in important growth markets around the world under the “Beviale Family” umbrella.

In addition to Beviale Moscow, the Group will also be hosting CRAFT BEER CHINA from 17th to 19th May 2017 in Shanghai as well as CRAFT BEER ITALY, which will celebrate its premiere from 22nd to 23rd November 2017 in Milan. Other projects are currently being planned.