Uncle Ben´s connects farmers and consumers
Scan and discover
22-Feb-2018
- France
End-to-end supply chain transparency comes from a partnership between SGS, Transparency-One and Blippar.
Consumers in France can now use augmented reality to learn about the origins of their basmati rice. By using the Blippar app to scan the back of a packet of Mars’s Uncle Ben’s basmati rice, available in all grocery stores in France, they can discover how their rice made the journey from farm to fork and learn about the sustainability commitments made by the farmers who grew it.
The smart packaging is powered by Blippar’s augmented reality technology and Transparency-One’s real-time supply chain data. Supplier certification data is collected and verified by SGS.
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