Nielsen: Germans spend billions on wine
Consumers in Germany are digging deep into their pockets for their wine consumption. Last year, they bought almost 1.3 billion bottles of wine in grocery stores and drugstores alone and spent more than 3.1 billion euros on them, according to a study by the market research company Nielsen. According to market researchers, consumers more often chose white than red wine. Rosé wine is becoming increasingly popular.
Photo by Oscar Nord on Unsplash
However, the high temperatures this year were not necessarily conducive to wine consumption, as market researchers found out. In the first half of 2018, wine purchases in the food trade and drugstores fell by around two percent. Per capita, people in Germany bought an average of just under eight bottles of wine between January and June. "While Germans buy less of red and white, rosé is currently trendy and is becoming increasingly popular with consumers," reported Nielsen wine expert Kai-Jürgen Klatt.
Germans were particularly fond of wines from German vineyards. More than 40 percent of the grape juices sold in the first half of 2018 came from domestic production. This secured the German winegrowers first place in the origin ranking. Second and third place were occupied by wines from Italy and France, some way behind.
Germans preferred to buy wine at discount stores, where, according to Nielsen, almost 381 million bottles of wine were sold between January and June. Market researchers estimated the average price per bottle of wine sold at 2.57 euros.
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