Barry-Callebaut CEO sees great potential for chocolate consumption in Asia

11-Dec-2018 - Switzerland

The Barry Callebaut chocolate group sees the greatest potential for chocolate consumption in Asia. While the annual per capita consumption in Switzerland, Germany or Great Britain is between eight and nine kilos, in Japan it is 1.3 kilos - mainly dark chocolate, Barry Callebaut boss Antoine de Saint-Affrique said in an interview with "Switzerland at the weekend".

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According to the manager, per capita consumption in China is only 100 grams. However, chocolate is not part of the traditional Chinese eating habits. "They have yet to discover the taste," he says. That is an evolution.

De Saint-Affrique also defended the group's goal of eliminating child labour from the value chain by 2025. It is often about children who carry out work on their parents' farm as a result of poverty. Barry had to ensure that farmers' productivity, and thus their income, increased.

However, it also has to do with culture in West Africa. "In Indonesia, where cocoa is also grown, child labour is taboo. In addition, the children needed access to education. "Last year we trained 200,000 farmers on child labour," said the manager /tp/AWP/men (dpa).

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