Design2Market: New delivery box for Frittenwerk in just 6 weeks
Using the Design2Market approach, Smurfit Westrock and Frittenwerk have developed an innovative packaging solution in a very short space of time. The new delivery box was specially designed for the transportation of so-called poutines by bicycle courier. It offers a practical and sustainable solution - developed in just six weeks!
Poutine is a Canadian dish consisting of crispy fries, cheesy cheese curds and savory gravy. In combination with creative toppings, it is becoming increasingly popular - especially as a take-away option. But this was precisely the challenge: how can you transport four hot poutines with sauces in such a way that they arrive at the customer intact and appetizing?
Sophisticated packaging for optimum enjoyment
The newly developed box is made from sustainable cardboard and was specifically designed for transportation in bicycle backpacks. Pre-folding in the restaurant enables quick and efficient handling. Ventilation holes ensure that the chips remain crispy, while clever internal partitions prevent the poutines and sauces from slipping.
The developers were inspired by a variety of existing packaging solutions - from classic pizza and burger boxes to punch bowls and high-quality gift packaging. In addition to functionality, design also played a decisive role: the packaging should not only be practical, but also present Frittenwerk's high-quality creations in a visually appealing way.
Design2Market: Agile development in the shortest possible time
The packaging was created as part of a Design2Market project - an agile development process developed by Smurfit Westrock specifically for fast, market-oriented innovations. The complete packaging solution was designed, tested and optimized in just 6 weeks.
A key success factor was the strong commitment of both partners. Thanks to a structured design sprint with five targeted meetings, each of which involved the relevant stakeholders, the packaging was efficiently brought to market maturity without unnecessary feedback loops. The meetings only lasted 45 minutes each, allowing Frittenwerk to conserve resources and make decisions more quickly.
Customer testimonial: Efficiency through focus
Mike Manfred Huth-Sammet, Lead Supply Chain Manager at Frittenwerk, is enthusiastic: "You have to be clearly committed to a Design2Market project at the start of the process and be present at the short but focused meetings with the right people. The reward is an optimal packaging solution that meets all requirements. At the same time, the efficient process saves an enormous amount of time. Ultimately, it was precisely this strong commitment that drove the success of the project: a short timeframe, a high level of commitment, all the important people at the table at the right time - this is how projects reach their goal quickly and successfully."
With the individual packaging, Smurfit Westrock and Frittenwerk have developed a practical and functional solution that makes everyday delivery more efficient and ensures the quality of the food delivered. The Design2Market principle proves how quickly and purposefully customized packaging solutions can be created - an approach that also offers great potential for future projects.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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