International Conference on Online Food Trade

BVL and European Commission invite to "eCommerce of Food" in Berlin

29-Mar-2019 - Germany

The online trade with food, cosmetics, toys, animal feed or similar products is no longer a niche market. The new way of shopping has become part of everyday life for large parts of society, but it also poses new challenges for the control and supervisory authorities. The Federal Office of Consumer Protection and Food Safety (BVL) together with the European Commission is organising the three-day international conference "eCommerce of Food" to bring together the relevant stakeholders in the field of online trade. It will take place from 24 to 26 June 2019 in Berlin.

The aim of the conference is to support the mutual understanding of all stakeholders and to promote cross-border cooperation in the control of online trade. EU Commissioner Vytenis Andriukaitis and Federal Minister of Food and Agriculture Julia Klöckner will open the meeting in Berlin. The event is aimed at government representatives from Germany and abroad, online supermarkets and traders, marketplaces, start-ups and the relevant associations.

The online food trade has long since developed from a niche market for "digital natives" into an everyday business. According to a survey conducted by the consulting firm PwC in 2018, 40 percent of respondents planned to buy food online in the next twelve months. Especially of interest are long-life foods.

The conference "eCommerce of Food" will focus on new and future trends in the marketing of food and other products subject to the legal area of the Food and Feed Code. In addition to the classic online shop, such products are increasingly being sold via marketplaces and social media channels. Representatives from eBay and Amazon will speak at the conference and discuss their role and responsibility for consumer protection.

Representatives from the US, Asia and the EU will present how public authorities around the world are meeting the challenges of global online trade. In addition, start-ups such as HelloFresh will give an outlook on future trends. In the discussion are the possible implications for consumer protection.

All participants have the opportunity to contribute to the conference via an interactive conference tool. The conference programme will be supplemented by an evening event on 24 June, which will offer the opportunity for intensive exchange. The conference language is English. Simultaneous translation English - German will be provided. Further information on the conference programme can be found on the Internet at http://www.bvl.bund.de/eCommerce2019. Registration for the conference is only possible on this page.

"eCommerce of Food - International Conference on Trends and Official control
24 - 26 June 2019
H4 Hotel Berlin Alexanderplatz

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