IOC concludes record sponsorship agreement with Coca-Cola and Mengniu Dairy
The International Olympic Committee has signed a record sponsorship agreement with beverage manufacturer Coca-Cola and China Mengniu Dairy. As the IOC announced on Monday before the session in Lausanne, the contract has been concluded for twelve years from 2021 to 2032. It therefore comprises six summer and six winter games. "It is a new dimension of partnership," said IOC President Thomas Bach. It is speculated that the contract will bring the IOC about three billion dollars. From 2013 to 2016, the IOC recorded a total of around 5.5 billion dollars in advertising revenues.
Photo by Charles
The chairman of the Coca-Cola Company, James Quincey, confirmed that the amount was not and spoke only of a "substantial arrangement". Co-Partner Mengniu Dairy is a Chinese milk producer. The Winter Games 2022 will take place in Beijing. Coca-Cola has sponsored the IOC since 1928./ac/DP/mis
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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