METRO brings the Beyond Sausage to Europe

05-Jul-2019 - Germany

METRO Deutschland is the first wholesaler on the European continent to offer Beyond Sausage. The sausage made from purely vegetable ingredients is a convincing alternative to the classic Bratwurst. This means that traditional restaurants and snack bars can also expand their vegan offerings.

Beyond Sausage has recently become permanently available in all German METRO and METRO GASTRO wholesale stores. The plant-based Bratwurst is initially offered in packs of 10 and 50. METRO Germany is the first wholesaler in Europe to offer the innovative article from the manufacturer Beyond Meat. Already in November 2018, METRO had brought the Beyond Burger to the German shelves. At the end of March 2019, the tried-and-tested 10 pack followed. "The continuing success of the article prompted us to try to list further Beyond Meat products," explains Markus Thaller, Category Manager Meat & Sausages METRO Germany. "We are convinced that the fans of Beyond Burger will also be enthusiastic about Beyond Sausage."

First bratwurst made from pea protein

The plant-based Bratwurst is the first of its kind in the world that looks, sizzles and tastes like the classic version made of pork. As with the Beyond Burger, the recipe was developed by a team of scientists and engineers to create a compelling meat alternative from vegetable protein. Peas, rice and field beans provide the basis, beet juice gives the sausage its colour, coconut oil makes it juicy. Instead of a natural casing, an algae-based casing is used. This means that the product consists of 100 percent plant substances. It contains no soy, no gluten and no genetically modified ingredients. Compared to the classic pork sausage, the Beyond Sausage also scores with a higher protein and a lower fat content. In addition, the sausage contains virtually no cholesterol and has fewer calories.

Alternative for gastronomy

Beyond Sausage not only appeals to one hundred percent vegans, but also to nutrition-conscious food enthusiasts. This makes the plant-based alternative of a classic of German cuisine highly interesting for the gastronomy as well. "Traditional German restaurants and snack bars in particular have found it difficult to offer their guests vegan alternatives," says Markus Thaller. "With the Beyond Sausage, we are now offering our customers in the catering industry a high-quality, tasty product with which they can meet this demand."

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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