MrBeast chocolate comes to Germany

Exclusively at EDEKA, Netto Marken-Discount and Marktkauf

10-Sep-2024

As part of a cooperation with MrBeast, EDEKA is now selling MrBeast "Feastables" chocolate. The four varieties Milk Chocolate, Milk Crunch, Peanut Butter and Almond are available exclusively at EDEKA, Netto Marken-Discount and Marktkauf.

Bryce France | EDEKA ZENTRALE Stiftung & Co. KG

With over 300 million subscribers, MrBeast from the USA is the biggest YouTuber in the world. His videos are regularly viewed over 100 million times. MrBeast, whose real name is James Donaldson, is also a successful entrepreneur. His latest creation, the chocolate brand "Feastables", is now also coming to Germany. In German food retail, the four varieties will be available exclusively from EDEKA, Netto Marken-Discount and Marktkauf. The launch will be accompanied by extensive communication activities on all digital channels.

Milk Chocolate, Milk Crunch, Peanut Butter and Almond - from now on, all MrBeast fans can find the four varieties of "Feastables" chocolate exclusively at EDEKA, Netto Marken-Discount and Marktkauf. The sales launch will be accompanied by eye-catching campaigns on the digital channels of MrBeast, EDEKA, Netto and other content creators. Parallel to the launch, a Germany-wide receipt campaign is taking place from today, in which customers can upload their receipt for their purchased Feastables chocolate to fstbls.com using the QR code. Each uploaded receipt will then count as a ticket for a draw to determine who will be allowed to take part in the exclusive MrBeast event at the end of September. Customers have further chances to win in the Beaster Advent calendar, which is shared on the social media channels of EDEKA and Netto Marken-Discount. Attractive prizes with a total value of around 150,000 euros are hidden here. Here, too, the receipt serves as a ticket. The communication is extended with trade fair presences and in the EDEKA and Netto customer magazines, with campaign posters and in-store TV at the POS and in the Netto flyer.

Food trends at EDEKA

The Youtuber chocolate was acquired by StartHub, the innovation platform for the EDEKA Group. The StartHub team is the central point of contact for new products from the start-up scene. Here, founders have the opportunity to present their innovations quickly and easily on EDEKA shelves and set the food trends of tomorrow. Customers can also help shape the future: On the new scouting platform, they can upload photos and descriptions of their dream products that were discovered on vacation or on social media, for example. With a bit of luck, the products will soon be available in the EDEKA store. You can find more information about StartHub here: https://starthub.edeka/

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1184392/mrbeast-chocolate-comes-to-germany.html