Katjes opens trend office in Los Angeles

28-Aug-2018 - Germany

For years, Katjes has been positioning itself as a trendsetter in the confectionery sector. The complete renunciation of animal gelatine and sustainable thinking and acting characterise the company from Emmerich. Katjes is now opening an office in Venice Beach as a new source of inspiration.

Since 2016 Katjes has been saying "jes - alles veggie": Under the hashtag #achtemaldrauf one can find the pink advertising motifs of the "jes -alles veggie" campaign (Antoni Jellyhouse), which successfully present the brand promise.

Now the company from Emmerich is hoping for even more impetus from the plant-based metropolis of Los Angeles. "We want to continue surfing in front of the wave," says managing partner Tobias Bachmüller. "With the switch to vegetarian, we have a unique selling proposition that we want to expand further."

Bachmüller engaged Amelie Harich, who had previously led the team of the exclusive agency Antoni Jellyhouse, to set up and manage "Katjes West". Harich's office is in Venice Beach, between the trend mile Abbot Kinney and the famous Venice Sign. As Vice President of Future Foods, she will in future be the brand representative in the USA, responsible for international trend scouting and supporting sister company Katjes Greenfood. Six of the ten investments are located in the USA.

"Having already been involved in setting up two classic advertising agencies, it's a dream job for me to fly a satellite for Katjes in the USA," says the 30-year-old. "This step proves Katjes' innovative mindset, which I can now further develop internationally. After last year's golden Effie, this is the next highlight of our collaboration for me."

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1162523/katjes-opens-trend-office-in-los-angeles.html