Coca-Cola Plans To Launch Energy Drink In U.S. Next Year
The energy drinks are already available in 25 countries including Great Britain, Ireland, Spain, Germany. Coca-Cola Cinnamon will be launched this fall as a limited-edition holiday flavor, and Coca-Cola Cherry Vanilla and Coca-Cola Cherry Vanilla Zero will be launched next year, Coca-Cola said in a statement. In July, the American Arbitration Association ruled that Coca-Cola can continue to sell its energy drinks without affecting the terms of the contract with Monster Beverage Corp. (MNST).
Energy-drink maker Monster had sought to block the sale of the energy drinks in the U.S. citing a noncompete agreement.
Other news from the department business & finance
Get the food & beverage industry in your inbox
From now on, don't miss a thing: Our newsletter for the food & beverage sector brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.