OeTTINGER starts partnership with Molson Coors

More variety for beer lovers

19-Feb-2020 - Germany

International newcomers for the German beer market: The two brewery groups OeTTINGER from Germany and Molson Coors from the USA enter into a comprehensive partnership in 2020. From April, consumers in Germany will thus have an even more diverse range of products to choose from and can look forward to new taste experiences. In addition to the well-known classic Coors Light, OeTTINGER will also distribute the varieties Miller Genuine Draft, the Croatian market leader Ožujsko and Jelen, one of Serbia's most popular beers, in Germany. These are four internationally acclaimed premium pale lager beers, which are among the market leaders in their countries of origin. They are aimed at consumers who may have tried them on holiday and now want to enjoy them at home. In addition, hundreds of thousands of people with international roots live in Germany, who like to buy products from their homeland.

"We are very much looking forward to this partnership, thanks to which we will soon be able to offer our customers an even more varied product range with an international touch. For beer lovers in Germany this means more variety and the opportunity to experience new flavours. We would like to make our offer even more attractive, especially for the young target group", explains OeTTINGER Managing Director Peter Böck, responsible for sales. Neil Tonge, Regional Director Europe at Molson Coors, adds: "I am delighted that we can launch our long-term strategic partnership in the German market with four of our cult brands from around the world. Fortunately, this also helps us achieve our global goal of delighting beer lovers worldwide by giving more people access to these great brands.

Young people, in particular, are very open to new beverage trends and like to reach for international beers. These also differ in terms of recipe and ingredients due to their origin. This makes them ideal for all those who are enthusiastic about foreign beers and are looking for new taste inspirations. Variety is the order of the day. The expansion of the product range is fully in line with OeTTINGER's self-image of offering a suitable drink for every occasion: This means that the next Super Bowl Party or the European Football Championship in the summer is well prepared.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1165015/oettinger-starts-partnership-with-molson-coors.html