Impossible foods confirms approximately $500 million in new funding
Impossible Foods
BUSINESS UPDATE DURING COVID-19
The latest “Series F” equity funding round closed late last week. In addition to global institutional investors, Impossible Foods’ new and existing individual investors include Jay Brown, Common, Kirk Cousins, Paul George, Peter Jackson, Jay-Z, Mindy Kaling, Trevor Noah, Alexis Ohanian, Kal Penn, Katy Perry, Questlove, Ruby Rose, Phil Rosenthal, Jaden Smith, Serena Williams, will.i.am, and Zedd.
“With this latest round of fundraising, Impossible Foods has the resources to accelerate growth -- and continue to thrive in a volatile macroeconomic environment, including the current COVID-19 pandemic,” said Impossible Foods’ Chief Financial Officer David Lee.
Impossible Foods has taken aggressive measures to prioritize the health and safety of its employees since the onset of the COVID-19 outbreak, including:
• mandatory work-from-home policies for all workers who can conceivably telecommute, through the end of April;
• stringent restrictions on external visitors to company facilities and those of co-manufacturing partners;
• a ban on virtually all work-related travel and events, both domestic and international;
• and daily sanitizing, disinfecting and deep cleaning of all workplaces to ensure the strictest hygiene standards and utmost safety.
Impossible Foods meets or exceeds all guidelines set forth by the world’s leading public health agencies and continuously consults with experts in the public and private sector. The company’s COVID-19 task force closely monitors the global, national and regional situation, updates workplace policies and provides real-time, transparent information to employees, suppliers, customers and all stakeholders.
“Our No. 1 priority is the safety of our employees, customers and consumers,” Dr. Brown said. “And we recognize our responsibility for the welfare of our community, including the entire San Francisco Bay Area, our global supplier and customer network, millions of our customers, and billions of people who are relying on food manufacturers to produce supplies in times of need.”
SCALEUP ACCELERATES The new funding closely follows the launch of the company’s latest next-generation products, Impossible Sausage and Impossible Pork, which debuted at the International Consumer Electronics Show in January 2020. Demand for the company’s flagship product, the award-winning Impossible Burger, continues to be strong, with new and existing strategic partners eager to bring plant-based meat to their customer bases.
Burger King continues to sell its Impossible Whopper at its more than 7,000 U.S. locations, saying the menu item has exceeded expectations and continues to attract new guests. DoorDash, the nation’s largest on-demand door-to-door delivery service, launched a dedicated Impossible Cuisine category to highlight merchants that offer Impossible menu items.
Impossible Burger experienced an unprecedented sales surge in 2019. As a result, the company more than quadrupled production at Impossible Foods’ manufacturing facility in Oakland, Calif. and at multiple plants owned by co-manufacturing partners.
Earlier this month, as part of its aim to compete against animal-derived meat in every way that matters to consumers, including affordability, Redwood City, Calif.-based Impossible Foods lowered its prices to US foodservice distributors by 15% on average, passing along savings achieved through economies of scale. Driving down prices is key to the company’s mission of eliminating the need for animal agriculture by 2035.
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