New: Baileys Chocolate

Baileys Chocolate opens up irresistible sales opportunities

13-Dec-2024

With its latest innovation, DIAGEO, one of the world's leading producers of premium spirits, is once again showing its chocolate side. Baileys Chocolate impresses with a tasteful bottle Design and a new recipe that makes the cream liqueur even more chocolatey. The new luxurious variant will be available in stores from February 2025, continuing the success story of its predecessor Chocolate Luxe.

Baileys Chocolate - made for indulgence lovers

Pampering moments are very popular in Germany. The treating category is correspondingly strong, and is expected to reach a value of 25 billion by 2027. And when Germans treat themselves to something, they prefer chocolate. A full 42% of people in this country love the sweet treat. With a value of 9.9 billion, chocolate is the indulgence favorite in the pleasure category, and the trend is rising. For 35%, chocolate is simply part of everyday life and 38% would rather not even imagine life without it. However, Germans not only love chocolate, but also Baileys cream liqueur, which is the country's number one favorite liqueur brand. "Baileys Chocolate 2.0" is therefore the perfect answer to the preferences of connoisseurs.

Delicious content merges with an inspiring design

The new recipe makes Baileys Chocolate even more chocolatey than its predecessor. The original Irish cream is combined with rich cocoa and refined with real Belgian chocolate. An innovation that meets the tastes of adult connoisseurs. But it's not just the contents that make you want more, the exterior does too. The elegant new design transforms the bottle into a tasteful eye-catcher. Baileys Chocolate sweetens cozy moments at home and adds an extra fine touch to desserts. Whether pure on ice, in a cake or as a delicious cocktail - the mix of cream liqueur and chocolate provides that certain something.

Comprehensive media support

Various media activities (digital & TV) at national level will create lasting attention for the new Baileys Chocolate in the first half of 2025. The new variant will also be part of attractive activation measures in the Baileys portfolio from February.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1185128/new-baileys-chocolate.html