Grocery prices are soaring, but for how long?
More than half of US consumers are placing a higher priority on groceries above all other product categories
Photo by Bertrand Borie on Unsplash
Consumers are especially likely to see price increases with meat given the current expected shortages. Many slaughterhouses and other meat-production venues have been shuttered as the virus has spread. Some grocers are even instituting restrictions on the number of items that are allowed.
More than half of US consumers are placing a higher priority on groceries above all other product categories.
The effects of the pandemic on food prices are to be expected, as the entire supply chain – from farm or factory to retailer and invariably the end-user, the consumer – has been turned in circles by COVID-19. Increases in other products, including bakery, cereals, fruit, and vegetables also reflect challenges in the supply chain and increased demand for decreasingly available products.
The counterbalance is food away from home, a category which has been hit by the virus in a completely different way. Few restaurants are open, and fewer that have been shuttered will return any time soon.
What Mintel thinks
It is likely that prices will remain high: recalibrating and working out supply chains will not happen overnight, nor will opening up the country or waiting for the “next normal” to settle in. The economy has taken a beating and it is likely that prices will remain high at least until this cycle of the pandemic has run its course, and people can return to work in a closer approximation of the past. That will not happen until we get past the various stages of reopening when access is restricted and working habits are constrained.
Over time, as the supply chain continues to catch up and consumers settle into new routines, the prices should begin to moderate, but this is likely a few months from that realistically happening.
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