2 new producers in the European Broiler Chicken Initiative

26-Oct-2021 - Germany

The French group LDC and the German Hof Landgenuss GmbH offer chicken meat from fattening farms that meet the criteria of the European Broiler Chicken Initiative. LDC joined the initiative after discussions with the animal welfare organisation L214. Hof Landgenuss decided to join after a constructive exchange with the Albert Schweitzer Stiftung für unsere Mitwelt. Both companies are thus making a significant contribution to the establishment of a new minimum animal welfare standard in chicken fattening.

While the LDC brand "Nature & Respect" already meets the higher animal welfare criteria of the initiative, the entire product range is to be 100% converted by 2025 at the latest. Corresponding products from Hof Landgenuss will be available from mid-2022.

Mahi Klosterhalfen, President of the Albert Schweitzer Stiftung für unsere Mitwelt and co-initiator of the initiative, is pleased about the increase: "With the European Broiler Chicken Initiative, companies and NGOs are working together to ensure that billions of chickens suffer less. We and our alliance partners have already convinced a total of 475 companies from all over the world and all sectors to place more emphasis on animal welfare in chicken fattening. However, without producers like LDC and Hof Landgenuss, who also implement the standards, it would not work. Therefore, we are very pleased about the commitments of the two companies, which also contribute to German initiative members being able to source appropriate meat."

Anne-Elise Herrault, Product Manager Export at LDC: "Since the sixties, we have been committed to sustainable poultry farming with animal welfare at the forefront. We offer our retailers and consumers high-quality free-range chicken. We feel that the fact that we already meet the requirements of the broiler chicken initiative is recognition of our Nature & Respect breeding concept with its long tradition, which is passed on from generation to generation by our breeders."

Stefan Claus, Managing Partner of Hof Landgenuss: "It is very important for us to work together with producers and consumers to increase animal welfare and the associated animal welfare. The understanding for more conscious meat consumption has become much more present in recent years. That's why we as a company are focusing on constantly improving husbandry conditions."

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1173257/2-new-producers-in-the-european-broiler-chicken-initiative.html