Denmark remains organic world champion

For 11 years, Danes have been number one in the consumption of organic products

22-Feb-2022 - Denmark

Sales of organic food continued their global growth in 2020, reaching a top value of 120 billion euros. Compared to 2019, this represents an increase of 15 percent. Denmark continues to lead the world with an organic market share of 13 percent. Austria, with a share of 11.3 percent, and Switzerland, with 10.3 percent, rank second and third, respectively. This is according to the annual report published yesterday by the Swiss research center FiBL and the international organic organization IFOAM. In 2020, each Dane spent an average of 384 euros on organic food, 40 euros more than the previous year.

The growth of the organic sector has been boosted by the Corona pandemic in many parts of the world in recent years. Consumers have focused their purchases on health, well-being and nutrition - attributes they associate with organic products. But in Denmark, organic is not just a pandemic trend. The country has already been the organic world champion for 11 years and set a new record in 2020 with an organic market share of 13 percent. "The continuous success of the organic sector in Denmark is mainly due to the fact that the awareness of organic in Denmark does not stand still, but we are always thinking organic further. The appreciation of organic products has been growing in Denmark for decades. This has been helped, for example, by having its own government-controlled organic label, as well as government funding and political support," says Pernille Bundgård, International Market Director at Organic Denmark. "A next step this year is the dissemination of the four organic principles, with which we want to remind people of the roots of the organic movement."

Organic market share in Germany also increased in 2020. The increased interest in organic in many parts of the world combined with Denmark's leading position in the organic market opens up new opportunities for Danish food companies to export. In particular, the potential for cooperation with Germany is great. For example, exports of Danish organic products to Germany also increased in 2020.

"In Denmark, product development for organic food is already well advanced, because we have already built our base of organic. Danish producers are working on more and more innovative and new organic products. The trend is toward more choice and more specialized products. That's why Danish organic food is also in high demand outside our national borders," says Pernille Bundgård.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1174881/denmark-remains-organic-world-champion.html