Siwar Foods signs exclusive partnership with Italian dessert manufacturer Dolceria Alba
Siwar Foods has signed an exclusive partnership with Italian dessert manufacturer Dolceria Alba. Through the agreement, Siwar will launch a range of desserts under its own brand in the KSA (Kingdom of Saudi Arabia) market, covering retail and foodservice (HORECA).
Siwar Foods | unsplash
The range includes several semi-frozen ice cream desserts (Semi Freddo), including Chocolate Lava Cake, Wild Berry Cheesecake, Tiramisu with Coffee and the exotic Pistachio Cake. Siwar entered the prepared foods market in May 2020 and has quickly become a leading fast-moving consumer goods (FMCG) player in the frozen food category with a strong retail presence across Saudi Arabia. Italy-based Dolceria Alba has been producing high-quality desserts since 2006 and operates a plant in northwest Italy.
Commenting on the partnership, CEO Loaye Al-Nahedh said, "We are delighted to be working with one of the best frozen dessert manufacturers in Europe. Not only will this allow us to bring some of the best desserts in the world to Saudi customers, but we will also benefit from the leading innovation and R&D that Dolceria Alba is known for, which will ultimately allow us to anticipate consumer trends in our market"
Carlo Rolle, Commercial Director, Dolceria Alba, added: "It is a privilege to work with such a new dynamic player in the FMCG industry. This will allow us to penetrate one of the largest untapped countries in the region and ultimately grow with Siwar in other regional markets"
The full range of Siwar ready meals and desserts can be found in retail outlets across Saudi Arabia or can be ordered online via Siwar's mobile application.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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