Stefanie Giesinger is the new brand ambassador for EXTRA chewing gum

"Nothing works without chewing gum! EXTRA is my daily companion"

20-Jun-2023 - Germany

Stefanie Giesinger is a sought-after model, a successful entrepreneur - and from now on the ambassador of Germany's most popular chewing gum brand.

He is always by her side. "I love chewing gum. EXTRA is my daily companion. For me, a feel-good boost and absolute freshness moment. That's why there's no handbag or car ride for me without chewing gum. And in our office, too, I have all the sugar-free extra varieties stacked at the entrance. I offer chewing gum directly to everyone entering and leaving the office. It's part of every meeting," says Stefanie Giesinger. The compact lozenges are an ideal fit for the lifestyle of the new ambassador of Germany's most popular chewing gum brand. The 26-year-old uses the chewing effect in many moments of the day. "As a little ritual, chewing gum helps me focus. When I'm working on my cell phone or laptop, I often automatically pop an EXTRA into my mouth. It's almost as if the feeling of freshness inspires and resets me," says Stefanie Giesinger, who travels a lot as a model and shares her expertise in fashion, beauty and lifestyle as an influencer on social media. However, she not only shows her glamorous side, but also her unflattering one, thus encouraging others. Her honesty and authenticity inspire more than five million followers on Instagram and TikTok.

Stefanie Giesinger was a normal 17-year-old schoolgirl in Kaiserslautern until she won the ninth season of Germany's Next Topmodel in 2014. Determined, she has since gone her way as a model, entrepreneur and investor. "Stefanie Giesinger is an inspiration to many. We are delighted that she is charging the brand with her positive energy as a new ambassador for EXTRA," says Rieke Fuhrmann, brand manager at Mars Wrigley Germany.

A harmonious cooperation: multi-talent meets natural talent

Since Mars Wrigley introduced EXTRA in Germany in 1992, the product family has grown steadily and is constantly reinventing itself. There's a suitable variety for every taste and every situation. Stefanie Giesinger: "Even for breath freshening and in-between dental care, there's nothing better for me than a sugar-free chewing gum." After eating and drinking, EXTRA Professional noticeably cleans the teeth and is the ideal complement to brushing.

The fact is: chewing gum is a real multi-talent that has long been established as dental care to-go. "Most of the time I have to be quick. EXTRA adapts perfectly to my pace. When I feel fresh, I have more self-confidence, and that helps me in just about every situation in life. Even when I go out, I always have my gum with me and I'm the person who offers EXTRA to all my friends."

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1180832/stefanie-giesinger-is-the-new-brand-ambassador-for-extra-chewing-gum.html