Pushers, overcrowded trains and phone zombies

Sprite presents the world's first vending machine that responds to the things that bother Generation Z the most

23-Nov-2023
Coca Cola

Coughing with your mouth open, tailgaters in the queue and not saying "thank you" when you hold the door open for someone: these are just some of the everyday annoyances that drive Generation Z up the wall, according to a new study by Sprite GB.

21 percent said they get upset when someone listens to music on a phone without headphones on the train, and 22 percent say people putting their feet on the seats on the train really annoys them. 25 percent of respondents are annoyed by situations where you are in a hurry but get stuck behind people walking at a snail's pace. When the boss asks you to come into the office for unnecessary meetings, this annoys 21 percent - as does having to wait longer than 8 minutes for the subway. One in 10 Brits even say that commuting is the most annoying part of their lives.

According to the study, which involved 2,017 Brits aged 18 and over, we spend 28 minutes a day getting angry and take 23 minutes to calm down after getting upset. On average, Brits get annoyed 12 times a day, but Generation Z are the most frustrated at 18 times a day.

Strangers who are not in the respondents' circle of acquaintances are the biggest culprits that get on their nerves the most, at 32 percent. A whopping 94% of Brits surveyed believe that the little things can be more annoying than the big things.

To help Generation Z keep a cool head in these situations, Sprite is bringing the world's first smart drinks machine to Germany that reacts in real time to some of the moments* that get people riled up. It analyzes and evaluates departure boards, social media, local news, station footfall and weather data.

Whether you're stuck behind slow-moving tourists, upset in the queue at the ticket office or another train delay: When the "heat" moments come up, the price of a refreshing, ice-cold Sprite drops and is dispensed immediately. This helps people keep their cool when they need it most. The first intelligent vending machine of its kind has already been installed at London's famous Kings Cross station this summer. Now it is coming to the German capital and will be on the first floor of Berlin Central Station from 21.11. to 25.11. "This study sheds light on the unusual and often very specific things that excite Generation Z. And how much of it is related to commuting," says Kiran Ranmal, European Creative Marketing Manager at The Coca-Cola Company. "There's no denying that train stations and commuting are some of the most stressful situations we face in our daily lives. We all have our own commuting ticks, but we hope the Sprite smart vending machine will bring a little fun into the daily grind and keep commuters relaxed when their journey isn't going the way they want it to."

The top 20 annoying situations for Generation Z

    • Stepping in dog poo
    • People who cough without covering their mouths
    • People pushing in front of you
    • Not getting a "thank you" after holding the door open for someone
    • People who chew loudly
    • People who talk loudly during a movie in the cinema
    • Rude waiters and waitresses
    • Children running around in restaurants
    • Having someone's armpit in your face on a crowded train or bus
    • Parents who don't tell their children to be quiet
    • People walking slowly on the sidewalk
    • Overcrowded buses or trains with sweaty passengers
    • Broken cell phone displays
    • People putting their feet on the train seats
    • Train breakdowns
    • People looking at their cell phones while walking
    • Playing music without headphones in a public space
    • Train delays
    • Loud snoring of the partner
    • Pointless meetings

    * Some heat moments also require an element of human analysis.

    Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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