Coca-Cola turns UEFA EURO 2024TM into a sales highlight - with Coca-Cola Zero Sugar and POWERADE
April sees the launch of the comprehensive soccer marketing campaign by Coca-Cola, UEFA's long-standing partner. The focus of the diverse measures is on the Love Brands Coca-Cola Zero Sugar and POWERADE. The still, isotonic sports drink POWERADE from Coca-Cola is intended to refresh the UEFA EURO 2024™ players on the sidelines.
The aim of the campaign is to get consumers in the mood for soccer in the run-up to and during the European Football Championship and to encourage them to enjoy Coca-Cola with exclusive content and unique promotions. To turn the sporting highlight of the year into a commercial success for retailers, Coca-Cola is offering its partners extensive materials for activating the European Championships at the PoS.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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