Discounter of all things: ALDI SOUTH is the No. 1 organic retailer and expands its range to over 600 organic products

29-May-2024

After introducing its first organic product in 2004, ALDI SOUTH has consistently expanded its organic range. Today, the discounter is the No. 1 organic retailer in its own sales region and is now expanding its range to over 600 organic products.

The first organic product at ALDI SOUTH was the organic egg. Since then, the expansion of the organic range has become an important strategic focus for the company. Today, the ALDI SOUTH Group offers over 600 organic products in its standard, promotional and seasonal ranges[. With the introduction of our first organic products in 2004, we laid the foundation for making organic accessible to everyone. Today, we are the No. 1 organic retailer in our sales region[1] and have increased our sales of organic products by 30% since 2020. This shows us that our goal of making a conscious diet - and therefore also organic - affordable for everyone is understood and rewarded by our customers," says Dr. Julia Adou, Director Sustainability at ALDI SOUTH.

The demand for high-quality organic food is high. Almost 60 percent of German consumers value an organic label when shopping.[3] ALDI SOUTH is responding to the needs of consumers and is consistently expanding its range of more sustainable food and organic products at the best price.

New organic own brand goes down well with customers

Last year, ALDI SOUTH launched NUR NUR NATUR, a new organic own brand at specialist retailer level. Most of the products are Naturland-certified and are characterized by short ingredient lists, recipes that are as original as possible and the absence of additives as far as possible. This is well received: In the last six months alone, the share of NUR NUR NATUR sales in the overall range has doubled. The NUR NUR NATUR range will be expanded to 50 items by mid-2024.

At the beginning of 2023, the discounter also reached another important milestone in its organic strategy through its strategic partnership with Naturland Zeichen GmbH: today, over 20% of the standard organic range is already certified according to Naturland's strict guidelines. This figure is set to rise to 25 percent by the end of the year.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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