ME-AT the alternative: German traditional products made vegan

05-Jun-2024

When outer appearance and inner values match: The vegan brand of the Vion Food Group presents vegan bratwurst, Leberkäse and Sauerbraten made from plant-based ingredients. The popular German products not only look amazingly similar to the animal originals, they also have a convincing taste.

The vision of ME-AT the alternative is to promote and facilitate protein transformation through high-quality fish and meat alternatives. Many people recognize the need to get their protein intake from a variety of sources, including plant-based sources. However, this often fails due to habits, social environment or positive memories closely associated with animal-based foods. This is where ME-AT the alternative comes in: Their vegan products offer the taste, texture and culinary experience of traditional meat and fish products.

"Our food designers have now 'reinvented' three true classics especially for the German palate: vegan bratwurst, Leberkäse and Sauerbraten," says Milos van Moorsel, Business Development Manager Plant-Based at Vion. "The focus was not only on the closest possible match with the original, but also on a positive nutritional profile. We are sure that our reinterpretations will quickly find their fans."

ME-AT the alternative is convinced that sustainable food production starts with the selection of raw materials and always keeps an eye on its protein sources. The soy used comes 100% from the EU or North America and has always been deforestation-free. The wheat comes from the EU and the potatoes from the Netherlands. The Netherlands also already has its own regional field bean supply chain.

All three products are ready for production and can be produced by ME-AT the alternative as private label products for food wholesalers, retailers and discounters - also as promotional items. The recipes can be adapted and individualized according to customer requirements. Meat the alternative produces for the European markets, including Germany, at its plant-based products factory in Leeuwarden, the Netherlands.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1183627/me-at-the-alternative-german-traditional-products-made-vegan.html