waterdrop® ensures sustainability and more hydration at the Boss Open
The Austrian microdrink manufacturer, ATP and Imhop.Industries with its atmospheric water generator "Phantor" show at the Boss Open how tennis can work without single-use plastic and be well hydrated
No plastic bottles at the Boss Open
What do the ocean and tennis courts have in common?....
...The answer is clear for waterdrop®: neither is a place where you want to see plastic bottles in the future. And the Austrian company is working hard on this at several levels.
"This year, World Oceans Day coincides with the start of the Boss Open in Stuttgart on June 8. This was like a sign for us - because, as in the previous year, we are also supporting the ATP in 2024. This year, not only as a Premium Partner, but also as an official and exclusive Hydration, Electrolyte and Bottle Partner, we are helping to ban plastic bottles from tennis," says Martin Murray, CEO and Founder of waterdrop®.
The measures for a completely single-use plastic-free event are extensive. Spectators are prohibited from bringing single-use plastic bottles to the Stuttgart ATP tournament (8.6. - 16.6.24) and no drinks in plastic bottles will be available for purchase during the event. However, it is of course permitted to bring drinking vessels made of steel and other reusable materials. At the entrance, guests can throw the disposable plastic bottles they have brought with them into a large waterdrop® garbage can. These are then collected and returned to deposit stations in Germany.
Tennis, style and hydration - a partnership that moves the industry
In order to ensure that guests still have a sufficient supply of water in the summer temperatures, every tennis fan in attendance can help themselves free of charge from one of the many water taps dotted around the grounds. Visitors without their own drinking bottle can take a reusable hard plastic cup and return it at the end of the event.
All players and staff will also be provided with waterdrop® bottles and microdrinks. Visitors can of course also purchase the stylish bottles at the waterdrop® Hydration Court. There will also be an exclusive waterdrop® steel bottle in the Boss Open design to match the event. In the VIP area, there will also be the opportunity to try one of three delicious waterdrop® mocktails - from Thyme Twist to Pomegranate Cosmo.
"More than ten million tons of waste still end up in the world's oceans every year and plastic bottles make up a good sixth of the total. That's too much! We have focused our plastic-free mission on the tennis sector, among others. Here we can perfectly combine our mission of encouraging people to hydrate healthily with the reduction of plastic use," explains Martin Murray, CEO and founder of waterdrop®.
"We have geared the entire concept of the Boss Open towards avoiding plastic. This makes the event the first ATP tournament to be completely free of plastic bottles and we are very proud to have taken this step. It is not without reason that we are already starting to collect visitors' water bottles before the event gates in order to recycle them. The proceeds from the deposit will also be donated to Plastic Bank for a good cause," explains Edwin Weindorfer, CEO and founder of the Emotion Group, which is organizing the tournament.
"It was also clear that waterdrop® was the perfect partner for the ATP Tour, as they share the same mission: to develop a more sustainable sport of tennis for the future at all levels," says Daniele Sanò, Chief Business Officer of the ATP Tour. "It's always exciting to see how the right partners with a vision and innovative approaches can create change together."
Turning air into water - an innovative water generator makes it possible
This year's Boss Open will also feature a very special partnership: waterdrop® has teamed up with the Upper Austrian company Imhotep.Industries, which will be demonstrating its atmospheric water generator "Phantor" on site. Based on the latest scientific findings, the device condenses water from the ambient air. Boss Open guests can find and test this innovation right next to the waterdrop® stand - with a microdrink in a cup at any time, of course.
The young company has recognized the high demand for safe and clean water - 750 million people on earth have no access to clean drinking water. Phantor was born out of this motivation. The machine makes it possible to produce water for remote locations, infrastructure and organic farming without waste - and with a minimal carbon footprint. Depending on the size of the Phantor, between 500 and 10,000 liters of pure drinking water can be produced. The "harvested" water also undergoes various filtration steps to achieve drinking water quality certified to WHO standards - from UV sterilization and mineralization to bacterial filtration and many more.
The technology behind it
In this atmospheric generator, the water is cooled to around 6-8°C during the extraction process. In simple terms, air is drawn in and brought below the so-called dew point, i.e. the temperature at which the moisture in the air condenses. This water is then collected. The energy efficiency is increased by up to 30 percent through the targeted forwarding of the already cooled and dried air. Control units adapt operation to the ambient and weather data. Phantor can draw energy from various sources. This allows it to adapt flexibly to the local energy supply: Grid operation, electricity from renewable sources such as wind power, photovoltaics, battery storage or combinations of these. For temporary emergency supplies, there is also the option of using emergency power generators.
"The commitment of waterdrop® and Boss Open to combine sustainability and sportsmanship impressed us right from the start. Promising change and environmental awareness is one thing, implementing it is something completely different. Therefore, it is an honor for us to be part of this groundbreaking event," says CEO and Co-Founder of Imhotep.Industries Walter Kreisel.
"We are delighted to be partnering with waterdrop® at the Boss Open in Stuttgart and supporting a cause that is very close to our hearts: clean drinking water for everyone! This collaboration also shows once again what companies can achieve together," Walter Kreisel continues.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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