TikTok star Emir Bayrak activates "resourceful" community
You can rely on the community: true to this motto, TikTok star Emir Bayrak has created a new edition of his popular EMYO soda, this time involving his community. The result, EMYO "Raspberry Kiss", is now available in all Kaufland stores nationwide. It is the first community variety, because this time Emir's fans were allowed to vote on the flavor.
Kaufland and Emir are announcing the sales launch with a matching clip that has a fairytale feel - in keeping with the EMYO slogan "magical, fruity, fresh!". In the video, three ingenious scouts set off on a search for the special ingredients of the new EMYO-Limo on behalf of Emir. They not only have to rely on their intuition, but also on magical clues such as light phenomena or oversized fruit.
"The video concept is once again precisely tailored to the creator and product and fits seamlessly into the series of previous commercials. In this way, we are also creating a recurring style across the launch that fits Emir and us perfectly," says Christoph Schneider, Managing Director Marketing at Kaufland Germany.
With more than six million followers on TikTok, Emir Bayrak is one of Germany's best-known influencers. The EMYO lemonade is a fruity-fresh mix of different fruits, not too sweet and particularly sparkling. The sixth edition, "Raspberry Kiss", which Emir developed himself in collaboration with the Berlin product start-up LIMITD, combines the taste of raspberries, blueberries and mint.
Kaufland once again worked with the DEPARTD agency to design and implement the social media content.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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