frischli and Brüggen establish a powerful joint venture

The two long-standing successful family businesses are pooling their expertise in the production and marketing of oat drinks

08-Jul-2024

n July 3, 2024, the two long-established family companies frischli and Brüggen registered the formation of a joint venture with the German Cartel Office. The plan is to establish an independent company that specializes in developing and producing first-class oat drinks, oat drink concentrates and functional oat products and marketing them specifically in the food retail sector.

Strong synergies for the oat drink market

With this milestone, the two companies frischli and Brüggen are combining their expertise in milk and oat processing to produce innovative and high-quality oat drinks and meet the growing demand for plant-based milk alternatives in Germany: frischli is one of the most modern and efficient dairies and the leading producer of UHT milk in Germany. Brüggen is the leading private label specialist for high-quality breakfast cereals and operates the largest oat mill in Germany. Both companies have been working successfully and reliably with well-known retail partners for many years.

Hochwald, a leading German dairy company, is taking a leap into the continuously growing plant-based segment with a range of oat beverages in SIG’s cutting-edge family-size packaging, SIG Vita.

Hochwald enters plant-based segment with Bӓrenmarke oat beverages in SIG’s packaging innovation SIG Vita

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Successful together

With the joint venture, the two companies are sealing their strategic partnership. "The establishment of this joint venture marks a significant step in our corporate strategy, which focuses on sustainable growth and innovation," says Johannes Brüggen, personally liable partner at Brüggen, on the establishment of the joint venture. "By combining our respective strengths and experience, we are ideally positioned to jointly set new standards in the oat drink sector." Dr. Timo Winkelmann, Managing Partner at frischli, adds: "This joint venture will enable us to strengthen our market position and offer our customers even greater added value."

Innovative technologies and modern production

The collaboration between frischli and Brüggen will enable the two companies to successfully combine their expertise: The joint venture relies on state-of-the-art and innovative milling technology, advanced process technology for oat liquefaction and cutting-edge filling technology. Thanks to the agile product development and innovation teams, the development and production of high-quality and pioneering oat drinks is guaranteed.

The company is expected to commence operations at the beginning of 2025, subject to approval by the relevant authorities. However, the two companies frischli and Brüggen will continue to operate independently in their respective fields.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1183899/frischli-and-brueggen-establish-a-powerful-joint-venture.html